Posted in Business Motivation, Copywriting Tips

Blogging As Part of The Small Business Digital Marketing Campaign

 

I have a serious case of blog-brain today.  Topics and angles and posting schedules, oh my!  It’s the beginning of a new month (happy July, by the way!) and my planner…well, it looks kinda crazy.  LOTS of cool stuff coming up to research and blog about for myself and my clients–so keep checking back!

Anyway, I often receive questions from new business owners–and even some established businesses–whether blogging is really a necessary part of their digital marketing campaign.  A very good question, indeed.  So here’s my answer:

Photo from rocketcorner.co.uk
Photo from rocketcorner.co.uk

The process of selling anything, whether a product, service, or idea, is about relationships.  It’s about establishing a connection between buyer and seller that makes the buyer want to purchase from this seller.  Not from that guy across the street who sells a comparable product.

And I would say building relationships with customers is especially important to new and small businesses.

Why?

Because new and small businesses don’t necessarily have an established name or reputation to draw customers in and they don’t have the cash flow to compete with larger companies.  And that is where establishing personal connections comes into play.

So, in terms of blogging, my answer is “YES, you DO need a blog as part of your digital marketing campaign!”  Blogging is one of the best, and least expensive, ways to connect with the people who are looking to buy what you’re offering.

And you create that connection by putting your personality into your blog.  If you use this blog as an example, you’ll see that it OOZES Paula.  I don’t want it any other way.  Yes, I’m highly professional in my work.  But I’m also laid-back, a bit sarcastic (or more than a bit, maybe…), I have a short attention span at times (as seen in my short posts), and I don’t always use complete sentences.  That’s me.  What you get through this blog is what you get if you’re sitting in my living room having a coffee with me.

So don’t be afraid to blog.  Don’t be afraid to be YOU when you blog.  Build those relationships.  Be a person first and a business second.  People don’t buy from businesses…they buy from people.

Oh, and did I mention that I’m a blogger for hire??  You could have it all…a great blog without using your own time!  *hint hint* *wink wink* *nudge nudge*

Until next time….

 

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Posted in Copywriting Tips, Writing in General

What Is A Copywriter?

“A copywriter is a salesperson behind a typewriter.” ~ Judith Charles

Tucson, Arizona copywriter image from www.fluentu.com

My teenage daughter recently declared that she just doesn’t understand why anyone would ever hire me.  “I mean, come on mom,” she said with her eyes rolling back in her head, “everyone has spell-check nowadays!”

[Insert stunned silence followed by hysterical laughter here.]

When I regained my senses, I attempted to explain to her that a copywriter is NOT a spell-checker.  Nor is a copywriter a grammar checker.  Or a typist.  Or an MLA format specialist.  Or anything else that she clearly had in her head.

Now, truthfully, a copywriter IS  some form of all of those things.  After all, a copywriter wouldn’t send written work to a client that was full of spelling errors, bad grammar, and nonsensical formatting.  But those are merely details of the product–not the product itself.  The product itself is what a copywriter creates.

So what exactly IS a copywriter?

Well, as the quote from Judith Charles (above) mentions, a copywriter is a salesperson.   However, instead of selling a product or service to the customer face-to-face, the copywriter uses the “written” word.   And he or she does so to sell someone else’s product or service.

[Now that I’m really thinking about it, I’d even say that copywriting is the Spanx of the advertising industry:  it holds everything together nice and tight so that the whole package looks good on the outside!  :)]

And while there is definitely some spell-checking going on in the process, being a copywriter–a GOOD copywriter–entails a whole lot more than that.

Wanna know how much more?

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