Posted in Blogging Tips, Copywriting Tips, SEO

Beyond Google: Clever Ways to Get Organic Leads to Your Site

So, I’ve written several times about how to do at least decent SEO (search engine optimization) on your website, and although my main focus has been on how to appease the search engine deities (you know…Google, Bing, Yahoo, etc.) there are definitely other ways to “skin the cat.” (Off topic, but I’m enjoying the overuse of clichés today. My apologies. 🙂 )

Check out this awesome infographic created by the folks over at Ghergich & Co., in partnership with Salesforce Canada, for some ideas on how to grow your website traffic organically (take THAT Google!).

Click To Enlarge

How to Integrate Social Media into 6 Facets of Marketing

Via Salesforce

What do you think, lovely readers?  Do you have any tips to share on how to get that coveted organic website traffic?  Please share!  🙂

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Posted in Business Motivation, Copywriting Tips

Blogging As Part of The Small Business Digital Marketing Campaign

 

I have a serious case of blog-brain today.  Topics and angles and posting schedules, oh my!  It’s the beginning of a new month (happy July, by the way!) and my planner…well, it looks kinda crazy.  LOTS of cool stuff coming up to research and blog about for myself and my clients–so keep checking back!

Anyway, I often receive questions from new business owners–and even some established businesses–whether blogging is really a necessary part of their digital marketing campaign.  A very good question, indeed.  So here’s my answer:

Photo from rocketcorner.co.uk
Photo from rocketcorner.co.uk

The process of selling anything, whether a product, service, or idea, is about relationships.  It’s about establishing a connection between buyer and seller that makes the buyer want to purchase from this seller.  Not from that guy across the street who sells a comparable product.

And I would say building relationships with customers is especially important to new and small businesses.

Why?

Because new and small businesses don’t necessarily have an established name or reputation to draw customers in and they don’t have the cash flow to compete with larger companies.  And that is where establishing personal connections comes into play.

So, in terms of blogging, my answer is “YES, you DO need a blog as part of your digital marketing campaign!”  Blogging is one of the best, and least expensive, ways to connect with the people who are looking to buy what you’re offering.

And you create that connection by putting your personality into your blog.  If you use this blog as an example, you’ll see that it OOZES Paula.  I don’t want it any other way.  Yes, I’m highly professional in my work.  But I’m also laid-back, a bit sarcastic (or more than a bit, maybe…), I have a short attention span at times (as seen in my short posts), and I don’t always use complete sentences.  That’s me.  What you get through this blog is what you get if you’re sitting in my living room having a coffee with me.

So don’t be afraid to blog.  Don’t be afraid to be YOU when you blog.  Build those relationships.  Be a person first and a business second.  People don’t buy from businesses…they buy from people.

Oh, and did I mention that I’m a blogger for hire??  You could have it all…a great blog without using your own time!  *hint hint* *wink wink* *nudge nudge*

Until next time….

 

Posted in Copywriting Tips, Writing in General

3 Measurable Outcomes of Hiring a Copywriter

Today, I’d like to “speak” on the true value of hiring a copywriter.  You see, the true value of a copywriter goes well beyond the fee you pay him or her to create your amazing content.  And it can, in fact, be measured if you’re into analyzing ROI (and you should be totally into analyzing ROI…)!

So let’s take a quick look at what a copywriter’s value really is and how you can measure that value, shall we?

Time

Sure, you could write your own copy.  For your website, your newsletter, your ad flyers, your brochures, your social media, your product descriptions, your…

But really, do you, as a busy business owner with a million things to take care of during a typical day, have the time to sit down and focus on writing these things?  Probably not.  Or, at the very least you don’t have time to focus on writing them as well as they should be.  Why crank out crappy writing??

Hand it over to a professional copywriter and not only save yourself some time, but also get quality copy!

Quality

I hit on this subject above.  Now, I’m not saying that you aren’t a good writer.  There are plenty of good writers running businesses that have nothing to do with writing!

What I am saying is that when a person has a long to-do list, she can become so focused on knocking things off of it that quality suffers.  I’m guilty of this myself.  Usually when it comes time to cook dinner.  Ask my kids.  🙂

In all seriousness, though, the writing on your website and marketing materials matters.  It can literally make or break a sale or a new client interaction.  Don’t “squeeze” it in when you have the option of using a copywriter.  It’s what we do!

Consistency

Consistency refers to how regularly you update your website, blog, newsletters, etc.  Especially in the digital world, you need to stay in front of your target audience if you want to stay relevant.  Loyalty isn’t always easy to come by, and if your customer is looking for a product or service and can’t find you or hasn’t heard from you in a while, she may very well seek out another source.  Sad, but true.

Consistency also refers to your brand.  If you’re doing all of your own writing, but the writing misses the mark in some way, then you are establishing your brand as missing the mark.  I’m not just alluding to spelling errors or grammatical mistakes, either.  If your writing is technically sound, but isn’t engaging your audience and causing them to take the action you want them to take then you’re missing the mark.

And if you’re missing the mark you’re pretty much wasting your time.  It’s like baking a pie every single day even though nobody ever buys that flavor.

Moral of Paula’s story today:  Stop baking pies that don’t sell!  Wait…no…errrr…yeah, something like that.  😉