Blogging is easy, isn’t it? You get an idea for a topic and you just…start writing. Or typing, as the case may be. And bada-bing, bada-boom…a blog post you have!
Trust me, I hear ya:
“Paula, it’s so easy that anyone can do it. We don’t need to hire a professional to write for our business blog!”
Fair enough, is what I say. BUT…if you own a business and you truly feel you’d like to write your business blog in-house, then at least allow me to give you a few very important blogging tips first.
- KNOW YOUR CUSTOMER: Define him. Define her. What makes your customer tick? What makes your customer BUY? What makes your customer click away from a website without getting more information or making a purchase? If you don’t know who your business blog is “talking” to then in all honestly…you are just wasting your time.
- FOCUS ON YOUR KEYWORDS: This follows my first blogging tip because if you know your customer then you should know what he is searching for online. And if you don’t know your customer then keywords won’t matter. Your business blog needs to address your customer’s questions and curiosity about your product or service. That means researching–finding the keywords and phrases that your customer is typing into the search bar–and then integrating those topics into your blog posts.
- KEEP IT EVERGREEN: In the world of blogging, the term “evergreen” refers to content that doesn’t age quickly. If the content you post to your business blog has an expiration date, search engines consider it less relevant to a customer’s keyword search, making it less likely to appear in search results. The best way to create an evergreen business blog is to keep your posts as general as possible while maintaining real value. Evergreen blogs can also be reused down the line as long as the information is still accurate. I do, however, highly recommend refreshing them with at least some updated information before reposting.
These three blogging tips are a really great start if you own a business and don’t want to outsource the writing. And while I respect that not every business has the budget to accommodate hiring a professional writer, I feel compelled to emphasize that following these three business blogging tips still won’t give you an effective online presence if the writing is bad. So as part of your commitment to in-house writing and blogging, consider brushing up on your writing skills if needed. It’ll all pay off in the end!
Until next time, lovely readers…