Posted in Blogging Tips, Copywriting Tips, Writing in General

Copywriting Concepts: Fun With Phonetics

sound
Photo Credit:  http://velodyne.com

Let’s talk about sounds, baby.

Let’s talk about you and me.

Let’s talk about all the good things and the bad things that may be.

Let’s talk about sounds…

[That’s how the song goes, right??  (Where are my early 90s people at?)]

Anyway, I have Salt-N-Pepa stuck in my head today and I have no idea why.

Actually, it’s probably because I came across a nifty website today (www.copywritingtipsguide.com) that had an article on phonetics and how to use it to write copy that speaks to the reader at a subconscious level.

Here’s a quick snippet from that article, “Sound and Fury–The Impact of Phonetics.”

How to Apply Phonetics as a Copywriting Trick

Before you start to brainstorm potential names, phrases or words you would like to use, think about what sounds best convey the idea you are trying to communicate.

If you’re working on a name for a modern, edgy brand, then you may want to brainstorm around hard, edgy sounds like “z”, “q”, “k”.

If you’re creating a feeling of serenity, use flowing sounds and consonant clusters with glides – “s”, “l”, “w”, “fl”, “sl”,  “sw”, etc.

To create more energy, use sharp vowels sound. For a softer feeling or more subtlety, use softer vowel sounds.

All of the above are merely examples – the possibilities are numerous. Where the sound falls within a word – beginning, middle or end – also plays a role in the feeling communicated. Compare an initial “z”, such as “zap” or “zam”, which feels very active and decisive, to a final “z”, which gives the feeling of sustained vibration, e.g. “buzz”, “fizz”, “wheeze”.

The article itself was fairly long and technical, but there’s some really thought provoking ideas in it.  And the point of the above snippet is absolutely spot on:  every word you choose when writing copy has an effect on every other word which has an effect on the person reading it.

Skillful word choice is an important element to successful copywriting.  Because even though copywriting, at its absolute core, is just a string of words that convey a message, it’s much, much more.

Copywriting is about creating an energy–a feeling–within the reader.  It’s about leading your reader to a desired action.

Anger, sadness, joy, excitement, curiosity…

Words have power.

But don’t overthink it.  Write conversationally, use words that give YOU the energy or feeling that you want your reader to have, and have some dang fun!  There are just too many great words out there to create boring copy…

Until laters, gators!

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Posted in Blogging Tips, Copywriting Tips, SEO

Beyond Google: Clever Ways to Get Organic Leads to Your Site

So, I’ve written several times about how to do at least decent SEO (search engine optimization) on your website, and although my main focus has been on how to appease the search engine deities (you know…Google, Bing, Yahoo, etc.) there are definitely other ways to “skin the cat.” (Off topic, but I’m enjoying the overuse of clichés today. My apologies. 🙂 )

Check out this awesome infographic created by the folks over at Ghergich & Co., in partnership with Salesforce Canada, for some ideas on how to grow your website traffic organically (take THAT Google!).

Click To Enlarge

How to Integrate Social Media into 6 Facets of Marketing

Via Salesforce

What do you think, lovely readers?  Do you have any tips to share on how to get that coveted organic website traffic?  Please share!  🙂

Posted in Business Motivation, Copywriting Tips, Just For Fun

Blogging: Keep It Fresh (Just Do As I Say!)

Ya know how when your parents (or other authority figure) told you not to do something, but then they turned around and did it themselves and when you’d call them on it they’d say, “Do as I say, not as I do!”?  Like, say…smoking?

*Insert sucking noise here followed by a nice smoker’s cough and wheeze…

Well, just call me “mommy” because today I’m gonna lecture you on something that I am guilty of myself.  Very guilty, in fact.

blogging
GUILTY!!

If you have a blog–and you SHOULD have a blog if your business is online–then you need to keep it updated and fresh.  You really, really, really (did I say really??) need to be posting on a regular basis.  Whether that means daily, once a week, or even once a month, a regularly scheduled post is important.

It’s important for a couple of reasons.

First, your site visitors will stop visiting if there isn’t a reason to make the trip.  Especially if you sell the same products and services all the time.  If the information on your blog is the only thing that changes on your site, then there’s a very real possibility that site traffic is linked more to the blog than to the products or services.

And if you aren’t updating your blog then your site traffic can trickle down and become stagnant.

Another very good reason to keep your blog up-to-date with fresh content is that ol’ behemoth we know as Google (and Bing, and Yahoo, and whatever other search engine people might use).  Google, et al., likes fresh content much like you or I would like a freshly prepared meal.   Give it a reason to visit.  Make your site an inviting atmosphere with promises of a full belly when it leaves.  FEED the (search) engine!

Because if you don’t…just like your site visitors…Google will stop visiting.  It has millions of other sites and blogs to visit and index so it won’t bother with yours.  Heck, it wouldn’t be unusual for your site to completely fall off the map eventually.

Fresh blog content is key and it has to be regular.  Pick an interval that you can maintain, put it in your calendar, and do it.  You’ll thank yourself later, I promise.

(And because I know my loyal readers will be jumping all over me for this post, let me just say that I KNOW I am a  horrible example!  My blogs are pretty darn inconsistent and it’s hard to take me seriously on this subject when I’m not even taking my own advice.

HOWEVER:  to be fair to myself, I get busy creating amazing content for my lovely clients and simply don’t manage to get any blogging done on my own site.   So, as I mentioned above, call me “mommy” and do as I SAY versus what I DO.)