From my Bite Sized Social Media series
According to the “Social Media Fact Sheet” put out by the Pew Research Center Internet & Technology,
“…seven in ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves.”
(Though not directly related to social media and a business’ need to have a presence, they go on to note that “nearly nine in ten Americans today are online” for one reason or another.)
From a business standpoint, then, it seems like a no-brainer that you really need a well-defined, closely managed social media presence so that you can harness the power of large numbers to target your ideal customers. To solidify my point on this, let’s look at some of the research numbers the Pew Institute has collected:
- Of those Americans who use social media, research shows that:
- 86% of 18 – 29 year olds use social media
- 80% of 30 – 49 year olds use social media
- 64% of 50 – 64 year olds use social media
- 34% of those aged 65+ use social media (a figure that continues to climb)
- Of those Americans who access social media or the internet, in general, 77% own a smartphone and 51% own a tablet.
Now, we could continue to rehash what statistics show or we could cut right to the nitty gritty and talk about what these numbers mean to the big picture of social media marketing for your business. So let’s do that, shall we?
First of all, a healthy respect for the numbers is absolutely necessary. Without knowing who is doing what and from where, we can’t focus in on how to reach your ideal client. So we always want and need to know the numbers!
But the numbers don’t really help if you can’t or don’t use them to your advantage. So what do we actually DO with this new information?
We begin creating a framework for your social media action plan.
How, you ask? Simple, I say!
For example, if we know that your business is targeting 18 – 29 year olds (which encompasses the most social media oriented and technologically savvy consumers) then we already know two important things about your social media needs:
- You need a solid social media presence
- You need responsive, mobile-friendly design
You have a basic framework for your social media marketing campaign!
Obviously, there are a few more things to consider when planning your business’ social media presence. But knowing who your target is and how they’re using the internet is definitely one of the first things to consider. Without that information, your social media campaign could end up being a complete waste of time.
for a no-obligation chat about my Social Media and Content Management services!