Ya know how when your parents (or other authority figure) told you not to do something, but then they turned around and did it themselves and when you’d call them on it they’d say, “Do as I say, not as I do!”? Like, say…smoking?
*Insert sucking noise here followed by a nice smoker’s cough and wheeze…
Well, just call me “mommy” because today I’m gonna lecture you on something that I am guilty of myself. Very guilty, in fact.
If you have a blog–and you SHOULD have a blog if your business is online–then you need to keep it updated and fresh. You really, really, really (did I say really??) need to be posting on a regular basis. Whether that means daily, once a week, or even once a month, a regularly scheduled post is important.
It’s important for a couple of reasons.
First, your site visitors will stop visiting if there isn’t a reason to make the trip. Especially if you sell the same products and services all the time. If the information on your blog is the only thing that changes on your site, then there’s a very real possibility that site traffic is linked more to the blog than to the products or services.
And if you aren’t updating your blog then your site traffic can trickle down and become stagnant.
Another very good reason to keep your blog up-to-date with fresh content is that ol’ behemoth we know as Google (and Bing, and Yahoo, and whatever other search engine people might use). Google, et al., likes fresh content much like you or I would like a freshly prepared meal. Give it a reason to visit. Make your site an inviting atmosphere with promises of a full belly when it leaves. FEED the (search) engine!
Because if you don’t…just like your site visitors…Google will stop visiting. It has millions of other sites and blogs to visit and index so it won’t bother with yours. Heck, it wouldn’t be unusual for your site to completely fall off the map eventually.
Fresh blog content is key and it has to be regular. Pick an interval that you can maintain, put it in your calendar, and do it. You’ll thank yourself later, I promise.
(And because I know my loyal readers will be jumping all over me for this post, let me just say that I KNOW I am a horrible example! My blogs are pretty darn inconsistent and it’s hard to take me seriously on this subject when I’m not even taking my own advice.
HOWEVER: to be fair to myself, I get busy creating amazing content for my lovely clients and simply don’t manage to get any blogging done on my own site. So, as I mentioned above, call me “mommy” and do as I SAY versus what I DO.)