Today, I’d like to “speak” on the true value of hiring a copywriter. You see, the true value of a copywriter goes well beyond the fee you pay him or her to create your amazing content. And it can, in fact, be measured if you’re into analyzing ROI (and you should be totally into analyzing ROI…)!
So let’s take a quick look at what a copywriter’s value really is and how you can measure that value, shall we?
Sure, you could write your own copy. For your website, your newsletter, your ad flyers, your brochures, your social media, your product descriptions, your…
But really, do you, as a busy business owner with a million things to take care of during a typical day, have the time to sit down and focus on writing these things? Probably not. Or, at the very least you don’t have time to focus on writing them as well as they should be. Why crank out crappy writing??
Hand it over to a professional copywriter and not only save yourself some time, but also get quality copy!
I hit on this subject above. Now, I’m not saying that you aren’t a good writer. There are plenty of good writers running businesses that have nothing to do with writing!
What I am saying is that when a person has a long to-do list, she can become so focused on knocking things off of it that quality suffers. I’m guilty of this myself. Usually when it comes time to cook dinner. Ask my kids. 🙂
In all seriousness, though, the writing on your website and marketing materials matters. It can literally make or break a sale or a new client interaction. Don’t “squeeze” it in when you have the option of using a copywriter. It’s what we do!
Consistency refers to how regularly you update your website, blog, newsletters, etc. Especially in the digital world, you need to stay in front of your target audience if you want to stay relevant. Loyalty isn’t always easy to come by, and if your customer is looking for a product or service and can’t find you or hasn’t heard from you in a while, she may very well seek out another source. Sad, but true.
Consistency also refers to your brand. If you’re doing all of your own writing, but the writing misses the mark in some way, then you are establishing your brand as missing the mark. I’m not just alluding to spelling errors or grammatical mistakes, either. If your writing is technically sound, but isn’t engaging your audience and causing them to take the action you want them to take then you’re missing the mark.
And if you’re missing the mark you’re pretty much wasting your time. It’s like baking a pie every single day even though nobody ever buys that flavor.
Moral of Paula’s story today: Stop baking pies that don’t sell! Wait…no…errrr…yeah, something like that. 😉